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Adam & Eve's take on risque retail isn't your typical smut shop.
"When you walk in, the first 80 percent of the store is like a Victoria's Secret," explains Dave Keegan, general manager of Adam & Eve franchising.
"Women don't feel safe visiting adult stores in industrial areas, so they don't go. We attract people because we're in the mainstream." Despite having to fight city by city to get stores built, Adam & Eve has opened 53 units in 24 states, with up to 400 more coming in the next 10 years.
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There's great support to each franchise location, and vendors out there give us better pricing because we are part of the Adam & Eve family.