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In the biggest piece of research of its kind, Oxford University's Internet Institute analysed 150,000 heterosexual online dating profiles and a decade’s worth of communication data from dating site e Harmony, and found that "average" looking men receive more messages from women.Straight women are more likely to message men who rate themselves as 5/10 for attractiveness than men who believe they're a solid 10, likely because they're perceived as being more faithful and reliable.It might be because of attractiveness, or it might be because they had a really good profile.” Tinder’s engineers tell me they can use this information to study what profiles are considered most alluring in aggregate.But it’s more of a “generic” beat on what Tinder’s community finds desirable.It was one thing to know my Uber rating, but did I really want to know my Elo score on Tinder?When I asked whether he could look up my rating, Rad responded, “Do you want me to do it now? At Tinder headquarters, my handler brings me over to the company’s analytics team. ” Solli-Nowlan says forbiddingly as he punches in my account information on his computer.
The beauty of Tinder, after all, is that rejection has been removed entirely from the process, since you have no idea who dismissed your profile. You know how many people you swiped on, but this also includes things like what other people have done, like how many people have swiped left on you.”I started having second thoughts, but it was too late. “It’s on the upper end of average.” It’s a vague number to process, but I knew I didn’t like hearing it.
Referred to inside the company as an “Elo score,” a term the chess world uses to rank player skill levels, Tinder’s rating system helps it parse its user base in order to facilitate better matches.
Using the system, Tinder could, say, surface more potential dates based on score compatibility.
How many people who you swipe right on, swipe right too? Do you include education and career information in your profile? Jonathan Badeen, Tinder’s VP of product, compares it to the video game .
“I used to play a long time ago, and whenever you play somebody with a really high score, you end up gaining more points than if you played someone with a lower score,” he says.
Men and women are both less likely to care about a partner's income or education level than they were in the past.