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One speed-dating company in New York City, for example, holds a gathering almost every day.
Last year online coupon company Groupon hosted the world’s largest speed-dating event, with 414 attendees crammed into a restaurant in Chicago.
In a study in 2011 in the journal , University of Edinburgh psychologist Alison P.
Lenton and University of Essex economist Marco Francesconi analyzed more than 3,700 dating decisions across 84 speed-dating events.
Additionally, in speed-dating events where the characteristics of the daters varied much more, most participants did not follow up with any of their matches.
Results observed in the world of online dating support this finding.
Knowing how your environment influences your mind-set, a quality known as ecological rationality, can help you make the choices that are best for you.Prior research by Lenton and Francesconi provides some insight into why people might struggle with speed dating.They found that when the number of participants in a speed-dating event increases, people lean more heavily on innate guidelines, known as heuristics, in their decision making.The authors found that when the available prospects varied more in attributes such as age, height, occupation and educational background, people made fewer dating proposals.This effect was particularly strong when individuals were faced with a large number of partners.
Know Your Environment One problem with both speed dating and online dating may arise from how we hunt for the things we want.