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It’s hard to tell from the raw data exactly what’s going on, but, at least for now, white men seem to have an advantage over black, Latino, and Asian men.
Quartz’s researchers studied over 2.4 million heterosexual interactions on Are You Interested to determine if online daters had racial biases and what those were.
Still, it’s encouraging to see so many people categorically accept interracial marriage, which was illegal in the US until 1967.
“Dataclysm” is a wonderfully thoughtful and eye-opening assessment of how people date in the modern age.
And all men, regardless of race, responded the least to black women.
“Essentially every race — including other blacks — singles them out for the cold shoulder.” So you know how people say there’s an exception to every rule? The Quartz Media graphic shows men of all races — except Asian men — prefer Asian women.
the phraseology used when I was growing up was ‘Asian guys don’t get girls.'” Whatever the reasoning behind it, Asian men don’t seem to have yellow fever the way other men on dating sites do.
Elise Hu of NPR summed it up best when she said, “The results of this study only perpetuate social problems for both sexes involved.” Black women were another notable exception in Quartz’s study of online attraction.
By 2014, that number had dropped to around 35% of users.
The blog post concludes, “Answers to match questions have been getting significantly less biased over time.” Side note: The person’s race does influence his or her answer to this question because 85% of non-whites said they’d prefer to date outside their race versus just 65% of white people who said the same.
So the good news for white men and Asian women is they are the most sought-after demographics on dating sites.