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It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.For example, you can choose to match with people who attend the same events or who are a part of the same Facebook groups.To do so, you’ll need to “unlock” each event or group manually; by default users won’t be able to search for a missed connection unless the other person opts-in to being discovered.“It’s all about opting-in and making sure that people are really intentional.”As part of that mentality, Facebook Dating doesn’t have a right-or-left swiping mechanism.To sort through potential matches, you'll need to tap “Not Interested.” Facebook Dating users won’t be able to start a conversation by simply saying “Hey.” Just like the dating app Hinge, users will instead need to respond directly to one of a potential date’s nine photos or questions, like “Was that taken in Morocco? ”Facebook Dating messages will live in their own inbox separate from Facebook Messenger, and you won’t be able to send links, photos, or payments for security reasons.The social network is also introducing two new major features.The first, called Second Look, allows users to re-review someone they previously said they weren't interested in.
But Facebook Dating will be able to hook into other features on the platform.All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.One important note: group and event organizers have no control over whether members or attendees choose to date.For example, the organizer of an Alcoholics Anonymous group, or someone planning an event at a church, can’t turn the dating feature off.“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.
While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.